DocMorris Pharmacy opened its first Swedish pharmacies in 2010. Today DocMorris has 78 pharmacies spread across more than 40 cities throughout Sweden. The chain is growing rapidly and expects to open more pharmacies in Sweden over the next few years. The guiding principle is to provide all customers with a safe and positive attitude, good service, short waiting times and a wide range of products.
“HappyOrNot® is easy to use both for us and the customer. It gives us a direct feedback of how customers think we succeed.” Camilla Giske, Operations Director and steering group member at DocMorris Pharmacy.
During 4 months of HappyOrNot® use, DocMorris has been able to improve customer satisfaction ratio in the majority of their stores through asking the following questions:
– How was your service experience today?
– Did we provide useful tips or information for your health?
– Would you recommend us to your friend?
To read the full case study and view the results RESULTS